Your Free Strategy Call

You're one step away from gaining clarity on how to upgrade your identity (operating system) so that you can make success your second nature and Make "Shift" Happen.

Our goal during this call is to give you nothing but value and clarity on how to make an identity shift to finally reach your full potential.

Hear What Others Have To Say About Anthony


Jaemi Serene

One year ago... I didn't know what I wanted to do, but I knew I wanted to empower women to own their leadership ambition. Working with Anthony Trucks I was able to create a better vision of myself, my brand, and understand the inner workings of an online business and #sheleadsher was created.

Melvin McDowell

I just want to share with you that when I got back to Michigan in one night I landed 27 new therapy clients at an event I went too at a school by just being bold enough to ask to set up a table to advertise!

Larry Hagner

Larry Hagner here with the Good Dad Project, and the Dad Edge Alliance. Just wanted to tell you really quickly about some work I've been doing with Anthony Trucks. I hired Anthony and it's been an experience that has been second to none. And I don't just say that. Everything that I've asked Anthony to do or help me with he always over delivers. Sometimes spending more time than needed, sends me things, and he's very responsive. I couldn't ask for a better coach. In fact if I look at all the coaches I've ever worked with he by far has been the best. My membership site is up, it's thriving, and I literally owe it all to him.

Ella Mae

Today I headed to the stables and did one of the things that brings me the most joy in this world - jumped horses..for 4 hours😊

During that time we had 2 qualified clients sign on and send over deposits/payments. We ALSO had another client update us that they had a one of their biggest months in sales, due to our guidance.

I’ve been full time in my business for 5 months, we have an almost full roster of private clients and most importantly we have killer RESULTS for our clients!!!

None of this would have been possible without the incredible help of Anthony Trucks - dude you are SO good at what you do and you changed my life!!! So grateful!

Anthony is an international speaker, author, coach and founder of Identity Shift. A company that teaches you to make the shift to build a better life. He is the creator of the  Identity Shift Mentorship Programs where he helps people shift into the version of themselves that has everything they want in life and more.
He has been featured, or appeared, on Netflix, NFL, The CW, National Geographic, Amazon Prime, Entrepreneur on Fire, and many more. He's also the author of Trust Your Hustle, and has spoken in front of over 50,000 people in his career.
He began his coaching career over 10 years ago and has coached tens of thousands of people since 2008. 
He specializes in helping ambitious people close the identity gap between who they are and who they aspire to be so they can FINALLY achieve the results they desire by Making "Shift" Happen.

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